29 Jun 2020

Developing Roots

Whenever I hop in a truck with an LG Seeds Sales Account Manager or Technical Team Agronomist, I know it’s going to be an adventure I won’t soon forget. Whether we are venturing down a back road along the Des Moines River or touring along a county highway in north central Iowa, there is no shortage of corn to see and people to meet.

As I traveled from grower to grower and learned about their operations, I was reminded that each of them has created their own roots. They sell seed to farmers who want to make a living and contribute to their communities. They each have a family they are striving to support, depending on the crops and livestock to help them sustain their operation so they can continue to do what they love. They work with those around them to diagnose issues and determine what steps need to be taken to allow their crops to reach full potential.

Certainly, this network or system of roots wasn’t built overnight. It took generations of hard work and tillage of the soil to create a seed that could be planted that would help yield 200 bushels per acre. It took countless nights at community functions, building and growing relationships with neighbors that would eventually turn into friendships. It took courage to call fellow growers out of the blue, asking if they would take a chance on your product to help your business succeed. And ultimately, it took determination and sacrifice to help those individuals’ operations flourish, even if it meant putting their needs before your own.

Coming off this week of developing great relationships, I have a challenge for you: take a look around you and the people that you surround yourself with. Seek to grow that circle and develop more roots around you and your family. Reach out to friends you haven’t spoken to in a while and catch up with them. You never know where the conversation may lead – you may end up on a family vacation to visit those friends!

Stay tuned for more adventures!